VIDEO MARKETING - TIPS FOR VIDEO PRODUCTION WITH A REGULAR BUDGET
For those who do business without knowing video marketing, it is indeed a big omission. So, you can start with the low-budget video types that TRON recommends below.
Some people think that video production will be for large businesses with “huge” budgets. However, in an era where technology develops strongly, it is not too strange to use only a smartphone to record and upload to the internet. It also means that you can automatically shoot product promotional videos with less sophisticated equipment and small budgets. Let's find out with Tron that you can create marketing videos at a low cost from the following forms.
VIDEO REVIEW PRODUCTS/ SERVICES
Before purchasing any product/service, users will have the habit of accessing the internet to search and research the item they choose to buy. In particular, video review is a popular way to meet this demand of consumers.
This is a basic form of video for businesses to introduce their products. Some brands even partner with celebrities and influencers to make product review videos. It is a way not only to help viewers understand more about the product/service but also to help the brand increase the purchase rate.
Source: Happy Skin Vietnam Youtube Channel
This type of video will be suitable for technology products, cosmetics, food and drinks, etc. Some popular ideas currently on Youtube are implemented by many people such as recording phone reviews for entering the water tank to test the water resistance, introduced cosmetics in the direction of Makeover (beauty makeover),...
Besides, this video is both easy to make and highly realistic. The way to shoot is also quite simple, you can shoot yourself with a camera, phone or any other device available. Then, you edit the video with video editing software on your smartphone or software installed on your computer such as Adobe Premiere, Camtasia, ...
Source: Vat Vo Studio Youtube Channel
For example, the YouTube channel Vat Vo Studio, who specializes in sharing good apps and games for smartphones. In particular, this channel also records video reviews of new upcoming phones, clips sharing tips and instructions for using technology, or videos that summarize the top products in the mid to high price segment, to provide viewers with easy choices.
The main channel owner is Tran Xuan Vinh or Vinh Vat Vo, with a professional lead and using simple words that are not too academic, this guy has attracted numerous viewers. Up to now, the channel Vat Vo Studio has received 2.05 million subscribers on Youtube.
ANIMATION VIDEO - GRAPHIC/ ANIMATION VIDEO
If you are trading in software, courses or specific products/services, it is difficult to express directly so that viewers can best understand. Video graphics – animation will be an ideal option for you.
The most popular genres are video animation, handwritten effects, motion graphics, etc. All these forms of video have in common is the use of images, graphics, and voiceovers to act content, built on the right music with fun sound effects.
Not only that, video animation has the main advantage of beautiful and professional images, no need to use actors, and can skip the filming stage. This is to save money and time for businesses.
The campaign "COVID" is a medical communication project to prevent the Covid-19 pandemic of NIOEH - Institute of Occupational and Environmental Health under the Ministry of Health. With a close and simple way of conveying through the MV made in an animation style, on the background of the music is the collaboration of musician Khac Hung, singer Erik and singer Min, dancer Quang Dang. All of that has helped the MV go viral, helping people understand and know how to prevent the disease.
Source: MIN OFFICIAL Youtube Channel
VIDEO INSTRUCTIONS ON HOW TO USE PRODUCTS IN THE “HOW-TO” TYPE
Video production in the style of "How to - How" plays an important role in helping businesses reach and attract many customers effectively. The goal of this video genre is to answer questions, problems, and questions that users are interested in. For example, some topics such as 5 ways to grow long and super healthy hair, tips for sore throat without using western medicine, tips for users of the WordPress,...
When you shoot such a “How to” video, you will become an expert in the eyes of the audience in the industry you are in. In the long run, they will love and have a certain trust when watching videos, especially they will become loyal customers to your brand.
These can be mentioned skincare tutorial videos on the Call Me Duy Youtube channel, this guy often posts videos sharing skincare tips based on his in-depth understanding of the uses and ingredients of each product. When watching the videos on this channel, you will not only learn more about the skincare route but also play a give-away to receive very attractive gifts.
Source: Call Me Duy Youtube Channel
PRODUCT PROMOTION VIDEO IN GENERAL NEWS DIRECTIONS
To increase interaction and "hold" customers coming back more regularly, you can make video editing in the direction of general news around the topic of the product/service you are doing business with.
For example, if your shop is selling smartphones, be quick and alert in updating the news. It could be about the upcoming smartphone models or new technologies in the world, ... The newer the information, the more it attracts many viewers and users will remember longer.
Video production in this format is not too complicated, you just need to synthesize information on the internet, write down the main ideas in your style, arrange the content in a sequence so that the narrator can speak easily while recording the video. In addition, the way of video editing in the direction of using still images with voice-overs is also applied by many people.
RECORDING PRODUCTS VIDEOS IN VLOG
A vlog is understood as a form of diary expressed by an individual through video. When recording vlog videos, you can freely share anything and everything from your point of view. The feature of Vlog is that there is at least one character (usually the owner of the content channel) that will appear throughout the videos.
Source: Khoai Lang Thang Youtube Channel
The topic of Vlogs is various, you can make videos to share personal experiences, share knowledge, or can record the production process of your business. Then, cleverly integrate the product that you want to introduce to the audience. Note that you should research and develop the content carefully because the audience will feel uncomfortable if you include the product/service in an abusive way.
Just need a smartphone or camera capable of recording video, family members can actively make their Vlog. Not only that, but Vlog also creates closeness and connection between an individual and the community, between business people and their customers. There are a few successful people thanks to Vlog filming to build personal and business brand images, such as Giang Oi, Schannel,...
Source: Giang Oi Youtube Channel
Talking about filming vlogs, it is impossible not to mention the name Bong Tim who is receiving a lot of love recently. This guy has been noticed by the online community by clips following the trend of horizontal poetry and "unlike anyone" photos. With humor, charm and unique content, this Youtuber has received hundreds of thousands of views on the Youtube channel.
Source: Cotton Purple Channel
For example, in a home vlog with the theme "Family Tour With No Money Is Very Interesting", this guy has integrated a product advertisement that is a smartphone from a brand. The content revolves around visiting every corner of the house and using this phone to capture your moments.
In short, in this article, Tron has suggested to you 5 ways of advertising video production with not too high a budget, suitable for you to make marketing videos for your brand yourself.
In addition, so that businesses can choose the right genre to deploy video production, both cost-effective and effective in promoting, do not hesitate to connect with TRON via hotline 0961 934 065 for quick advice.