[VIETNAMESE VERSION] Amazon, often referred to as “the world’s biggest marketplace,” is currently the leading e-commerce platform in the world.
With over 300 million active customer accounts and a revenue milestone of USD 2.4 billion in 2024, Amazon not only offers a massive customer base but also provides a level playing field for sellers of all sizes.

As the digital economy continues to evolve rapidly, Amazon has become one of the most important platforms for modern entrepreneurs.
Selling on Amazon in 2025 promises tremendous opportunities but also comes with its own challenges.

In this article, we’ll walk you through a detailed overview of selling on Amazon: how to get started, how to choose products, and how to build strategies to optimize your sales performance.

  Content Articles:

    1. Updates on Fees and Policies in 2025

    2. Product Trends and Potential Markets

    3. Steps to Start Selling on Amazon

    4. Strategies to Optimize Sales Performance

    5. Challenges and How to Overcome Them

1. Updates on Fees and Policies in 2025

Amazon constantly adjusts its fee structure and selling policies to reflect market demand and economic changes.
Understanding these updates is the foundation for building a smart and sustainable business strategy.

Selling Fees

The Referral Fee will remain between 6% and 45%, depending on the product category. However, Amazon is expected to increase the rate for certain premium products — such as smartphones and laptops — to 15%, up from the current 10%.

Fulfillment by Amazon (FBA) Fees

With rising warehousing and operating costs, FBA fees will also be adjusted:

• Long-term storage fees will increase by 10%.

• Handling fees for large or heavy products will rise from USD 2.50 to USD 3.00 per order.

Amazon Prime and Shipping Policies

Amazon continues to improve its Prime program to attract more customers.
In 2025, sellers must use FBA to qualify for fast and free Prime shipping benefits.
This requirement will likely become a major factor in deciding your fulfillment method.

International Seller Policies

To make cross-border selling easier, Amazon is expanding its fulfillment network in countries such as Canada, Germany, and Japan.
This expansion helps reduce international shipping time and cost for sellers worldwide.

2. Product Trends and Potential Markets

Choosing the right products is the key to success on Amazon.
According to reports from Statista and NielsenIQ, several product categories are projected to surge in 2025:

Health & Personal Care

In the post-pandemic world, health and wellness awareness has reached new heights.
Consumers are increasingly investing in products that support better health and active lifestyles.

According to Statista (2024), the global dietary supplement and functional food market is expected to reach USD 215 billion by 2025, growing at 8.6% per year over the past five years.
Amazon, with its vast ecosystem, has become one of the key platforms driving this growth.

Hot Products:

• Multivitamins & Supplements: With increasing health consciousness, vitamin and mineral supplements are among the most sought-after items.
  Nutritional Outlook (2024) projects the global vitamin supplement market will hit USD 60 billion by the end of 2025.

• Home Exercise Equipment: As remote work continues, more consumers are building home gyms.
  Grand View Research (2024) estimates this market will reach USD 15.7 billion by 2025.

• Smart Health Devices: Wearable devices like smartwatches and health trackers are now must-have accessories.
  ResearchAndMarkets (2024) forecasts annual growth of 15%, with the market reaching USD 62 billion by 2025.

Home & Décor

As working from home becomes more common, consumers are investing more in improving their living spaces.
Products like home décor, smart home devices, and household gadgets are among Amazon’s best-sellers.

Hot Products:

• Smart LED Lights: Smart home technology is booming.
  Market Research Future (2024) expects the global smart LED market to reach USD 9.8 billion by 2025, growing 22% per year.

• Air Purifiers: Now seen as an essential post-pandemic item.
  Allied Market Research (2024) forecasts the air purifier market to reach USD 10.5 billion by 2025, growing 10% annually.

• Home Décor Items: Wall art, vases, and natural wooden décor pieces continue to rise in popularity.
  Zion Market Research (2024) estimates the home décor market will hit USD 80 billion by 2025.

Fashion & Accessories

Fashion has always been one of Amazon’s strongest categories, but 2025 will see the rise of sustainable and personalized fashion.
As eco-conscious shopping grows, sustainable and handmade products are gaining strong traction.

Hot Products:

• Sustainable Fashion: Clothing made from recycled and eco-friendly materials is increasingly preferred.
  Statista (2024) predicts this segment will grow 12% annually, reaching USD 12 billion by 2025.

• Handmade Accessories: Handmade jewelry, bracelets, and bags are growing steadily.
  IBISWorld (2024) expects the handmade accessory market to hit USD 5.4 billion by 2025.

Food & Beverages

The food and beverage industry continues to grow rapidly, especially in organic and plant-based segments.
Consumers are shifting toward healthier, more natural diets.

Hot Products:

• Vegan Food: The plant-based food market is expected to reach USD 16.3 billion by 2025, growing 7% annually (Grand View Research, 2024).

• Organic Food: The organic food market is forecast to reach USD 70 billion by 2025, according to the Organic Trade Association (2024).

Pet Care

The pet care industry is another rapidly expanding segment on Amazon.
With more people owning pets and spending more on their well-being, this market is thriving.

Hot Products:

• Pet Food: Organic and specialized pet food products are in high demand.
  Pet Product News (2024) reports the market will reach USD 29 billion by 2025.

• Pet Toys & Accessories: Clothing, toys, and accessories for pets are expected to reach USD 10 billion by 2025 (Market Research Future, 2024).

3. Steps to Start Selling on Amazon

Getting started on Amazon can be exciting — but it can also feel overwhelming if you’re new to the platform.
To make things easier, here’s a clear, step-by-step guide that walks you through the basics you need to launch your Amazon business successfully.

Register a Seller Account

The first and most important step to selling on Amazon is setting up your Seller Central account.
The registration process is straightforward, but you’ll need to prepare some basic information before you begin.

Here’s how it works:

1. Go to Amazon Seller Central
   Head to the Amazon Seller Central website. You can sign in using your existing Amazon account or create a new one.

2. Choose your account type
   Amazon offers two types of seller accounts:

   • Individual Account: Best for small-scale or casual sellers. There’s no monthly fee, but you’ll pay $0.99 per item sold and won’t have access to advanced tools.

   • Professional Account: Ideal for businesses or those planning to sell in volume. The monthly fee is $39.99, but you get access to advertising tools, detailed analytics, and bulk listing options.

3. Provide your business details
   You’ll need to submit your business name (or personal name if selling as an individual), email, phone number, bank account for payments, and tax ID (TIN or equivalent).

4. Verify your account
   Amazon will ask you to verify your identity by submitting documents such as your business license, passport or ID, and banking information.

Once your account is approved, you can start listing your products right away.

Research Products and Market

Before listing anything, take time to research.
This is where many new sellers either set themselves up for success or end up struggling. The right product, the right audience, and the right pricing make all the difference:

• Here’s what you should do:

  • Understand your market:
    Use Amazon’s own tools like Best Sellers or third-party tools such as Jungle Scout and Helium 10 to find trending and high-demand items. Study what successful competitors are doing.

  • Find your niche:
    A niche market means a specific segment with strong demand but lower competition. Targeting a niche can give you a major edge.

  • Check search demand:
    Use Amazon’s Keyword Tool to see what buyers are actually searching for. The more relevant your keywords, the better your visibility.

  • Estimate profitability:
    Calculate all your costs — product manufacturing, packaging, shipping, Amazon referral fees, and FBA or FBM costs — to make sure your profit margin is sustainable.

  A quick rule of thumb: aim for at least 30% profit margin after all fees.

Optimize Your Product Listings

Once you’ve chosen your products, it’s time to create listings that attract and convert.
Your product page is your storefront — it needs to look clean, trustworthy, and convincing.

Here are the key elements:

• Product Title:
  Keep it clear, keyword-rich, and easy to read. Example:
  “Wireless Bluetooth Earbuds for Sports – High Quality Sound & Long Battery Life.”

• Product Description:
  Write in plain, customer-friendly language. Use bullet points to highlight benefits, not just features.
  Example:

  • Long-lasting 8-hour battery

  • Sweat-proof and water-resistant design

  • Crystal-clear sound quality

• Product Images:
  High-quality images can boost conversion rates dramatically.
  Amazon requires at least one white-background image, but add multiple angles and lifestyle shots to build trust.

• Customer Reviews & Ratings:
  Encourage buyers to leave honest feedback.
  Positive reviews increase visibility and credibility, while timely responses to negative feedback show professionalism.

A good product page doesn’t just inform it convinces.

Choose a Fulfillment Method

When selling on Amazon, there are two main ways to handle order fulfillment:

Fulfillment by Amazon (FBA)

With FBA, Amazon stores, packs, and ships your products for you.
It also handles customer service and returns — which saves you a lot of time, especially when orders scale up.

Main benefits:

• Your products qualify for Prime shipping (a big trust signal for buyers).

• You don’t have to deal with logistics or warehousing.

• Customer service is handled by Amazon.

Keep in mind: You’ll pay storage and handling fees, so calculate those carefully to protect your margins.

Fulfillment by Merchant (FBM)

With FBM, you store and ship items yourself — or through your own logistics partner.

Pros:

• You control the packaging, branding, and shipping process.

• No FBA fees.

Cons:

• You’re responsible for handling returns and customer service.

• You miss out on Prime shipping perks unless you join Seller-Fulfilled Prime (SFP).

For many new sellers, FBA is the easier option to start with — but once you grow and have reliable logistics, FBM can be a cost-saving alternative.

4. Strategies to Optimize Sales Performance

To grow your business and boost sales on Amazon, you need more than just good products you need smart strategies.
Here are three proven methods to help you increase visibility, attract more customers, and improve your conversion rates: 

Paid Advertising (PPC)

Pay-Per-Click (PPC) advertising is one of the most effective ways to get your products noticed on Amazon.
When done right, PPC campaigns can significantly improve your search ranking and drive sales quickly.

Main Ad Types on Amazon:

• Sponsored Products:
  The most common type of Amazon ad. These appear at the top of search results or on related product pages. You pay only when someone clicks on your ad.

• Sponsored Brands:
  Great for brand-building. These ads appear at the top of search results and showcase multiple products under your brand name, helping increase recognition and trust.

• Sponsored Display Ads:
  These ads appear both on Amazon and across external websites. They help you target audiences based on their browsing and shopping behavior.

Why PPC Works:
Well-optimized ad campaigns can boost your sales by 30–50%, giving your product a competitive edge in crowded categories.

Tips to Optimize Your PPC Campaigns:

• Choose precise, relevant keywords that match customer search intent.

• Start with an automatic campaign to let Amazon find high-performing keywords, then move the best ones to manual campaigns.

• Monitor your daily budget and adjust bids regularly to avoid overspending.

When used strategically, PPC is not just about visibility — it’s about turning traffic into real sales.

Deals and Promotions

Running promotions and discounts is a powerful way to attract new customers and increase short-term sales.
Amazon provides several tools that help sellers launch successful promotional campaigns.

Popular Promotion Options:

• Lightning Deals:
  Time-limited deals that appear in Amazon’s “Today’s Deals” section. They create urgency and drive high traffic, especially during major events like Black Friday, Cyber Monday, or Prime Day.

• Coupons:
  You can offer digital coupons that customers can “clip” directly from your product page. These small discounts often make your listing more appealing and increase click-through rates.

• Prime Day Participation:
  If you qualify, Prime Day is one of the best opportunities to grow sales. Millions of Prime members search for exclusive deals — it’s a golden chance to reach new buyers fast.

Why Promotions Matter:
Products featured in deals can see revenue spikes of up to 200% during promotional periods.

Tips for Running Effective Promotions:

• Offer reasonable discounts that still leave room for profit.

• Schedule promotions around holidays or major Amazon events to maximize exposure.

• Use promotions strategically to clear out slow-moving inventory while attracting new buyers.

Discounts aren’t just about slashing prices — they’re about creating momentum and visibility for your brand.

Customer Reviews & Support

Customer feedback is one of the most influential factors on Amazon.
Products with strong ratings and positive reviews rank higher in search results and convert much better.
Beyond that, excellent customer service builds long-term trust and loyalty.

How to Encourage Reviews:

• After a successful order, send a polite follow-up message encouraging customers to leave honest feedback.
  (Tip: Make sure your message complies with Amazon’s review policies.)

• Respond quickly and professionally to every review — whether positive or negative.

• Use customer feedback to improve your product listings, packaging, or descriptions.

Handling Customer Issues:

• Solve complaints quickly and efficiently. A prompt response often turns an unhappy buyer into a loyal customer.

• Offer easy returns and warranties whenever possible — it increases buyer confidence.

• Keep an eye on the “Customer Questions” section on your product page and provide clear, helpful answers.

Why It Matters:
According to Amazon data, over 70% of shoppers read reviews before making a purchase.
Good reviews don’t just build trust — they directly impact your sales ranking and conversion rate.

Tips to Build a Strong Reputation:

• Offer top-notch post-purchase service.

• Acknowledge negative feedback professionally and propose reasonable solutions.

• Turn customer satisfaction into repeat business and positive word of mouth.

5. Challenges and How to Overcome Them

Selling on Amazon offers huge potential but it’s not always easy.
With millions of sellers competing for attention, it takes strategy, consistency, and adaptability to truly stand out.
Here are some of the most common challenges Amazon sellers face and practical ways to handle them.

a. Fierce Competition

With millions of active sellers on the platform, competition is tough.
To rise above the crowd, you’ll need to build a strong and recognizable brand rather than relying solely on short-term sales.

How to Overcome It:

• Invest in your brand identity:
  Create a professional logo, memorable slogan, and cohesive visual style that reflect your product’s value.

• Focus on product quality:
  Consistency and continuous improvement are what build customer trust — and repeat buyers.

• Optimize your Amazon SEO:
  Research and use the right keywords in your titles, bullet points, and descriptions. This helps your products rank higher in search results.

• Track your competitors:
  Tools like Amazon Brand Analytics or Helium 10 can help you analyze what other sellers are doing and adjust your pricing, keywords, and campaigns accordingly.

The key is not just competing but differentiating.
Stand out by offering a unique product story, reliable service, and branding that feels authentic.

b. Inventory Management

Overstocking or running out of stock can both hurt your business.
Too much inventory ties up cash flow and increases storage costs, while too little can lead to missed sales and lower search rankings.

How to Overcome It:

• Use tools like Inventory Planner or SoStocked to forecast demand accurately.

• Set up automated alerts for low stock levels so you can restock before running out.

• Apply data-driven planning: analyze sales history and seasonality to manage your stock more efficiently.

• Consider using AI-based forecasting systems to predict buying trends.

Studies show that sellers using predictive inventory systems have reduced storage costs by up to 30% and improved on-time delivery rates by 20% — leading to better customer satisfaction and higher overall revenue.

The smarter you manage your inventory, the smoother your Amazon operations will run.

c. Risks from Amazon Policies

Amazon’s rules are strict — and violating them, even unintentionally, can result in your account being suspended or permanently banned.
Common violations include selling restricted products, manipulating reviews, or providing inaccurate product information.

How to Overcome It:

• Regularly review Amazon’s policy updates in Seller Central.

• Use tools like Amazon Policy Compliance Dashboard to monitor your listings for potential issues.

• Keep accurate and transparent product descriptions — never exaggerate or mislead.

• Respond quickly to any warnings or notices from Amazon to avoid escalation.

Account suspension doesn’t just cost you sales — it can damage your brand reputation.
Proactive compliance protects both your business and your customer trust.

Conclusion

Selling on Amazon in 2025 brings enormous opportunities — but also new challenges.
To succeed, sellers must stay updated with changing fees and policies, understand consumer trends, and adopt smart strategies that balance growth with sustainability.

From optimizing your listings and running effective ads to maintaining excellent customer relationships, success on Amazon comes from strategy, consistency, and trust.

With the right approach, your brand can thrive in this competitive marketplace — and build a loyal global audience along the way.

Good luck on your Amazon journey!

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