DECISION PRINCIPLES FOR AN EFFECTIVE BUSINESS ADVERTISING VIDEO PRODUCTION
According to research from Forrester Research, business videos are 50 times more likely to reach the top of the most attractive ads when compared to text marketing. This must be an impressive number you've heard before, right? Therefore, a promotional video is a necessary medium for many companies. Most market statistics and reports highlight the effectiveness of promotional clips with: consumers, digital content publishers and marketers. So what are the principles that determine an effective promotional video?