WHAT CRITERIA SHOULD THE PRODUCT CATALOGUE HAVE?

 

Paying attention when designing product catalogs not only brings complete information to customers but also helps businesses show their professionalism.

 

Designing product catalogs to be effective, businesses should meet the necessary and sufficient criteria. Most brands are now aware of the importance of this publication in business. Even businesses selling goods online also have their own catalogs. Moreover, customers often have the mentality of having to hold the product directly to evaluate and decide to buy. Therefore, catalogs will play an important role to support businesses to increase sales. Understanding this, TRON HOUSE will share with you the criteria to design the most thorough and professional catalog.

 

THINK, ANSWER AND PRESENT QUESTIONS OF CUSTOMERS

 

First, if you want to achieve this criterion, the catalog must have a design that shows the prestige of the product and the name of the business in the market. Accordingly, the information presented in the publication must be short, concise and clear. In particular, businesses must clearly understand what their consumers need and want to read the content.

 

product-catalogue

Source: Barry Design

 

Besides, that information should be arranged in order, to create more professionalism, you also need to speculate on common questions about customers' products and show them in the catalog.

 

With these questions must be presented scientifically, you should write down a series of customer problems and then carefully filter and answer them specifically in the catalog. In case businesses do not have staff in charge of content, you can contact Freelance Copywriters for advice, or connect with design units. Professional product catalog on the market.

 

SHOULD OWN A CATALOGUE DESIGN OF REAL PRODUCTS THAT ATTENTION TO VIEWERS

 

Firstly, to make the catalog attractive right from the first page, let's not talk about the size of the business or the quality of the products. The main thing to do is talk about the values ​​and benefits that customers will receive when owning your product. This is what makes consumers have a lot of curiosity and psychology to learn more about the products that the business offers. With a table of contents, pick out the core elements and compose appropriate content to present your customers with useful information.

 

product-catalog

Source: Medium

 

Businesses also note that product information should not be presented in a descriptive way. Instead, you should highlight the characteristics and strengths of each main product when designing a corporate product catalog. With this approach, customers will see more detailed information, help create a certain impression when they read the catalog and can share this content with other potential customers.

 

product-catalog

Source: Pinterest

 

On the other hand, if the support comes from an experienced catalog design unit, your publication will be more unique, creative and attractive from the first time customers hold the catalog in their hands. In addition, the concept of the catalog is an element that businesses should discuss carefully with the creators. Create a distinct and unique style for your brand, add effects from the right color gamut and vivid images to elevate your business catalog design.

 

RESPECT EVERY CUSTOMER AND DON'T FORGET TO CALL TO ACTION

 

Respecting customers, understanding their needs and desires are the things that businesses should prioritize to research and learn. Through consumer feedback about your business and products, take advantage of that opportunity to reach potential customers. From there, businesses should invest very carefully in product catalog design to easily call for purchase action from users.

 

product-catalog

Source: Brity Creative

 

With the experience in designing product catalogs to support businesses in persuading to buy from consumers, increasing sales, TRON HOUSE is an agency that you can trust in concept, creative design and present content for sales publications. For more detailed information and to receive more detailed advice, you can contact TRON via hotline 0961 934 065. Looking forward to seeing you soon in the near future!

 

 

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