TUTORIALS FOR ADVERTISING VIDEO PRODUCTION ON FACEBOOK SERVICES FOR BEAUTY SALON

 

At the present time, advertising video production to advertise services for beauty establishments, especially on platforms that are attracting the attention of young customers like Facebook.

 

Due to the specificity of the beauty industry that must show customers in reality, information such as the implementation process, results, machines, etc must be displayed and explained by a movement to commit to customers the value we bring. According to Word stream, people will remember 95% of video information compared to 10% of the content from text or images. After making the customer notice and remember the information from the video, the customer will feel secure and agree to hand over their precious face, skin, and body into your hands.

 

Besides, now Facebook also has a lot of support for the Facebook format, which also helps to make effective videos that impact viewers. Due to the importance of video production for beauty salons and businesses, in this article, TRON HOUSE will introduce important factors when making videos, especially Facebook.

 

BEST LENGTH TO GET CUSTOMERS' ATTENTION

 

For Facebook, you can post a video up to 20 minutes long. However, for a beauty service introduction video. You should only do it in 1-5 minutes, and the request is as short, as concise, as informative as possible because customers will notice at most the first 15 seconds.

 

FOCUS ON THE MOST IMPORTANT CONTENT IN THE FIRST SECONDS

 

It's hard to say a lot with only 15 seconds, of which the first 3 seconds is the decisive factor in customer retention. In the video, highlight your benefits, introduce the product, explain how it works, and tell the beauty establishment story. But the main content is still what benefits your service will bring to customers. That is, what problem will you solve for the customer.

 

If your salon has too many services to recommend, then you can follow the series and run multiple advertising campaigns depending on the customer segment. However, there are main contents, you need to always mention in the process of service promotion video production, which are the facility, customer feedback, service implementation, successful cases, and commitments of a friend.

 

Define your target audience in detail to deliver the right content. For the popular customer line, focus on content about efficiency and price, upcoming promotions. In contrast, with the high-class line of guests, you should focus on the style and class of the establishment, the cosmetics you use, ...everything must be luxurious, thoughtful, beautiful, comfortable, and expensive.

 

REQUIREMENTS NEED TO BE ATTENTION BEFORE TAKING SERVICE ADVERTISING VIDEO

 

Before the process of advertising video editing for the Facebook platform, you must pay attention to check the location you will advertise to make the right aspect ratio. You can refer to the appropriate positions and aspect ratios below:

 

Advertising position

Format for video

News

4:5 vertical format

In the news

9:16 aspect ratio should be used for full-screen display since most viewers hold the phone vertically.

Video in carousel format

A 1:1 square format and a consistent ratio for all videos in this ad is recommended.

In-stream video

landscape format 16:9

Audience Network

vertical format 9:16

You should see the video look like this:

 

ADVERTISING-VIDEO

 

Don't forget to add subtitles to the article, this will help customers understand your video without the sound on. Round feels this is a "spy" that is quite dramatically but interesting, because 85% of customers watch videos without sound, sometimes they will watch at work, late at night, or other times. It's not convenient to disturb others, and they also don't want others to know what they are doing, and your task is to make a beautiful, attractive, understandable video without sound. So without this subtitle, there is a high chance that you will lose customers and have no opportunity to convey the message to them.

 

Try to make a short attractive introduction to make headlines or news status, this will be risky because if the content is not attractive enough, customers will leave. In contrast, in terms of audio and video, there will often be a reading to lead the story, choose a voice that can honor the salon's values, introduce the service, and highlight the style of the salon.

 

For the service video, there will be a few small details, but for customers with a long-term spa experience, they will realize and see no sincerity. You use a model for facial massage or peel or lip tattoo, liposuction, ... but the lips are still very red, the eyes are attached with eyelashes, you can see the blush on the face. Even though I know it's just actors, the authenticity and naturalness should still be guaranteed.

 

CONCLUDE

 

These are the things that can help your beauty salon videos attract more customers. Besides, currently, Facebook is a channel that can make it easy to post videos about your business, so don't miss an effective sales channel like this. If you need more information about promoting service video production for your beauty salon so that it is more effective, do not hesitate to contact Tron. We have more than 5 years of experience in the industry with videos. Top-notch and won't let you down!

 

 

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