THE IMPORTANCE OF RETOUCH IN PRODUCT PHOTOGRAPHY

 

Girls need makeup to look better on the first date. A house must rely on paint colors to become splendid. And photos are no exception, they need to be retouched to capture the viewer's attention and achieve the end goal of the photographer Therefore, retouching images is always an indispensable step to take impressive photos.

 

See more before and after images of TRON HOUSE image editing here.

 

In fact, this process has become an indispensable part, especially when the e-commerce industry is increasingly developing today. Customers can't touch the product like in real life, they need the clearest and sharpest product display photos. To achieve this requirement, the images need a lot of time and effort to edit their product images. Because they understand that professional images always make a good impression on their brand, helping customers to overcome the boundaries of hesitation between watching or turning off the screen, whether to buy or not to buy.

 

In the past, the technique to produce the desired image water often had to be done in a dark room with dim red light, it was called film washing. However, today, image retouch is more convenient because we use digital cameras with many software to support diverse image editing. In product photography units, the post-production of images is taken care of by a separate department that has the function of receiving images and retouch according to customer requirements. At TRON HOUSE, the image-making process is always conducted in the following order:

 

  1. Service confirmation between the customer and the implementing unit
  2. Carryout
  3. Edit image (Retouch)
  4. Quality check
  5. Deliver pictures
  6. Get feedback

 

That said, to see that image editing is also considered as one of the steps that cannot be ignored by the image service.

 

CHOOSE, CUT IMAGE, ADJUST THE SIZE AND FITNESS PHOTO FILE FORM

These seemingly trivial manipulations all play an important role in creating a perfect photo. Usually, when taking photos, photographers will work on many shooting angles before choosing the most satisfactory angle. These photos will be carefully screened and selected in post-production.

 

THE IMPORTANCE OF RETOUCH IN PRODUCT PHOTOGRAPHY

 

Sometimes, cropping also helps us get the most accurate and close-up picture of the product. Most of the images obtained from the shooting scene will be in raw format with fairly large size because this is an easy file format for later image editing. However, they need specialized software to open them. Therefore, image editing includes saving the appropriate image file type and size before you want to post it on your website or pass it on to customers. Anyway, you also need to make sure that the image will meet the file format and size requirements of the website posted or the customer's intended use.

 

EDITING DETAILS ON PRODUCT SURFACE AND BACKGROUND

Photoshop software will take care of this task in the image retouch. Usually, the product surface will appear with small unexpected spots that need to be removed in the picture. For example, when photographing a suede shoe, the scratches make the surface of the shoe uneven, one must use tools like clone stamp, patch in Photoshop to adjust. Similarly, the folds on pants, shirts, skirts,... will easily be removed at this stage.

 

THE IMPORTANCE OF RETOUCH IN PRODUCT PHOTOGRAPHY

Homogenize the background to make the product more prominent and attractive. Photo: photoeditingindia

 

The use of layers or brush tools also helps to homogenize the background of the image. Because in the process of making, lighting factors and the arrangement in the studio can affect the background, the editor will choose to remove the unsatisfactory details to homogenize the background or replace it with a new one thanks to photoshop software.

 

ADJUST THE PICTURE COLOR TO WHITE WITH THE TRUE COLOR OF THE PRODUCT

Different from editing artwork, product images respect the authenticity of the product. Therefore, you have less opportunity to be creative in the process of blending colors for product images.

 

THE IMPORTANCE OF RETOUCH IN PRODUCT PHOTOGRAPHY

Adjust the lighting in the product photo. Photo: www.thedesigntwins.com

 

As mentioned in the previous article PRODUCT COLOR, in the process of taking photos, photographers only try to achieve a ratio equivalent to the actual color of the product from 90-95%. The rest, image processing after taking pictures, will be the last step to restore some color of the product in reality.

 

In short, image editing is the last important step to remove the remaining blemishes on the image that the photographer has not been able to do when taking a live photo. Not only that, but this is also the step to adjust the light and color of the product image, to make them more attractive and eye-catching. Your customers will be looking at images before they take the time to read the product information, so make sure your product images are really attractive.

 

 

Read more:

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