THE IMPORTANCE OF CREATIVE CONTENT IN ONLINE BUSINESS
How are businesses and brands in the COVID-19 season?
Is online business considered a golden opportunity for businesses?
Let's find out with TRON HOUSE.
ONLINE BUSINESS OVERVIEW
The outbreak of the epidemic has led to a change in the shopping habits of today's consumers. The online shopping trend is popular with the development of e-commerce. Statistics of Get App (the world's leading review application) show that up to 53.1% of customers like to learn and shop online. While only 18% of consumers prefer to shop in-store.
According to Sapo's statistics, up to 24.1% of online sellers recorded revenue growth during the Covid-19 epidemic season. Nearly 24% of businesses have completely switched from traditional sales to online, with 56% of which recovered or exceeded revenue before the outbreak.
In the past 2020, 52% of Vietnamese consumers have switched to online shopping, the industry's revenue reached 10 billion USD.
According to the latest report of We are social and Hootsuite, social networks (Facebook, Instagram,...) are the main advertising channels chosen by most businesses. Effective online business results through e-commerce platforms reached 59%, sales websites accounted for 28% and 26% sold through social networks. The trend of omnichannel online sales will continue to develop in 2021, promising to create many golden opportunities for businesses.
BENEFITS OF E-TRADE FOR BUSINESSES
Doing business on e-commerce is considered a golden opportunity for many businesses during the Covid-19 pandemic. When participating in online sales, many businesses have clearly realized the benefits of this model.
For a traditional business, the cost to operate, premises, employees, signs, warehouses, etc. will consume a lot of the seller's budget. In particular, during the epidemic season, most stores will have to close and try to pay the rental fee. One of the biggest benefits of an online business is that it helps businesses save on shipping costs and management time.
The priority now is product quality, customer care and investment in media (creative design, images, videos) to advertise your products to customers.
INCREASE THE LEVEL OF BRAND RECOGNITION OF THE BUSINESS
E-commerce business allows sellers to reach many consumers, reaching out to many countries around the world. From there, the level of brand recognition will be increased and widely known. This is considered one of the biggest benefits of e-commerce for sellers.
Raise awareness to help attract potential customers, stand out from your competitors, and increase your consumer purchasing power and sales. Brand development is considered a vital element of businesses when participating in e-commerce platforms.
One of the important factors that help improve brand awareness is professional product images, videos, graphic design and perfect marketing strategies.
EXPAND BUSINESS SCALE
E-commerce sites allow businesses to update sales data (sales, best-selling products, customers, market trends, ...) quickly. By evaluating metrics, salespeople can make sound business decisions. This makes it easier for businesses to scale in the future.
The outbreak of the disease is very unpredictable, if businesses follow the traditional business in stores, it is very easy to lose money, even go bankrupt. On the other hand, for businesses that have engaged in online business, this is an opportunity to develop their brands and increase sales.
FIX GEOGRAPHIC RESTRICTIONS
The benefits of doing business online have to do with overcoming geographical restrictions. If in a normal store, the business will be limited in the number of customers coming to shop. With online business, distance is no longer a big barrier. Customers can easily visit the company's products, find out information and buy. Brands and products of enterprises are not limited to one country but can reach the world.
During the epidemic period, most countries temporarily restricted movement, e-commerce proved to be important as a great opportunity for businesses to continue operating across borders and consumers. Shop comfortably while at home.
THE IMPORTANCE OF PHOTOS, VIDEOS IN ONLINE BUSINESS
Source: Tron House
If you are participating in the e-commerce business, investing in product images and videos, creating graphic designs are the right thing to do.
A perfect marketing strategy for an online business model will be difficult to succeed without the right and creative image element for advertising. These days, quality products, reasonable prices, and good customer policies are not enough. New professional product images and videos are the factors that help you stand out in this 4.0 business battle.
Images and videos are considered the voice of the business conveyed to customers, the first attraction when shopping online. A professional advertising image will make a strong impression on consumers, make them interested in the product and drive higher purchases. Because of the above factors, most businesses when selling online will focus on developing images and videos with creative themes, suitable for their target audience. Immersed in millions of online businesses, quality product graphic design, images and videos are the factors that help you stand out.
Source: Tron House
With many years of experience in supporting brands to touch the hearts of consumers through creative content, TRON HOUSE confidently asserts itself as a professional unit, providing content creation services for images. - product videos.
The services TRON HOUSE brings are unique and most importantly convey the value of the product to the viewers.
“WE CREATE VISUAL CONTENTS THAT SPEAK FOR YOUR BRAND”
TRON HOUSE's expertise allows us to provide top-quality services that help your business make its mark in the marketplace.
At a time when the whole world is in transition, in danger, turning challenges into opportunities. It is necessary for businesses and brands to step up the game to develop strongly and dominate the market. This is the time when creative design and content solutions need serious attention and investment.
Reference source: Erisn, Industry and Trade