HOW DO VIDEOS HELP YOU INCREASE SALES REVENUE?
In the past, consumers generally responded well to high-quality product images. Today, they continue to be interested in the shopping experiences that video provides. Evidence has shown that in recent times, video helps increase sales of businesses extremely effectively.
Indeed, according to research by comSore, video makes up 87% of online content such as blogs, articles or images. They contribute to the influence of viewers when up to 96% of them after watching a promotional video will click on the link and 73% of them will make a purchase decision after watching.
Here are 5 statistics that show how video helps increase your sales.
VIDEOS DIRECTLY AFFECT THE PURCHASE DECISION
Statistics: 73% of customers who watch a product video will buy the product.
Promotional videos are a natural way to convert viewers into leads. We are living in the era of high-speed Internet, instead of spending time going to the store to directly choose items, consumers find ways to research products on websites, social networks... Statistics Facts in the fashion industry or retailers have shown that videos have the ability to stimulate customers to make purchasing decisions. This also means that video positively affects your sales.
H&M Recycled Fashion ad attracts more than 9 million viewers
VIDEO HELPS REDUCE THE RISK OF RETURN
Statistics: 57% of buyers are satisfied with the product after watching the video.
With video, customers can see the product from many angles and lights. When the product is placed in a real-life environment, viewers can even interact with the product through the introduction and actions of the characters in the video. This is why customers are rarely disappointed when they receive products because they are almost exactly the same as in the promotional video.
VIDEO CREATING SECURE AND TRUST FOR BUYERS
Statistics: 52% of customers are more confident to buy after watching a video
When shoppers are confident and trust the product brand, they will certainly be willing to spend money to buy them. This partly explains why, even though Apple's iPhones are more expensive than other phone brands, many people still accept owning them.
Good video content will help businesses build customer trust day by day. Because buyers understand that if a brand is willing to commit to product quality directly through video, it will be much more trustworthy. The feeling of trust and peace of mind of customers is one of the factors for videos to help increase sales firmly in the future.
VIDEO ATTRACT VIEWS AND TIME TO ACCESS THE WEBSITE
Statistics: 127% of website visits increase when the website has video, and 81% of the time customers spend on the website is watching videos.
The allure of a promotional video is undeniable. Not only possessing attractive images, but the video also comes with music and messages, which clearly have a direct impact on the viewers' senses. When customers spend more time when accessing your website or sales fan page, it also means that video is silently helping sales revenue grow day by day.
Some promotional videos have made an indelible impression in the hearts of readers by their funny and attractive tone recently:
Fami soy milk advertisement in 2017
Advertise 4G Viettel
VIDEO CREATING VIRAL EFFECT
Statistics: 62% of customers discover new products through watching videos from social networks
According to Google's announcement in Southeast Asia, Vietnam is the country with the highest number of video viewers and the sharing rate of Vietnamese people to friends and relatives is up to 91%. Like, share (Share) videos on social networks will create a viral effect like viral fever. This creates a variable leverage effect that increases sales for brands as well as contributes to long-term brand building.
Thailand's tourism promotional videos spread across social networking sites have generated a lot of interest recently:
Funny and unexpected videos that create an emotional connection with viewers are becoming more popular than ever. One of these is called Viral Marketing, specifically Viral videos.
Funny Snicker commercial starring Mr.Bean celebrity:
Or funny videos of Vodka:
When you think revenue is important to your company's survival, don't miss the opportunity to market your products via video. Of course, they are just one method in an entire advertising campaign that you are aiming for. However, many predictions show that this year is the era of Video marketing because objective results have shown how video helps businesses increase revenue.
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