HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

 

What factors determine successful lookbook photography? TRON HOUSE will reveal to you useful tips in this article.

 

Lookbook photography is a popular trend, applied by many brands to promote their new collection. On the other hand, preparing for the perfect photoshoot requires brands to invest a lot in photography equipment and props, makeup departments, models, storyboards, etc. What elements do the fashion lookbook photos need to converge on? TRON HOUSE will give you a more detailed answer in the blog post below.

 

WHAT IS LOOKBOOK PHOTOGRAPHY?

These are fashion pictures that suggest dress styles, trends in clothing combinations to help viewers complete impressive sets for walking, dating, partying, etc. The trend of launching lookbook photos is a practice of famous brands, helping to show off the designs in their latest collections.

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

Fashion "followers" are not difficult to see lookbook photos on websites and social networks of famous brands. Besides, brands do not necessarily only promote the sets they create, they can add other brand accessories to enhance the style, ideal in fashion that they want to convey to viewers.

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

Not only that, the creative concept of taking a lookbook photo should match the idea with the collection design. This is an important point to create a unique fashion photo series to help connect the emotions of the fashionistas.

 

INVEST IN LOOKBOOK PHOTOGRAPHY - THE WAY TO HELP BRAND CLOSE TO CUSTOMERS

Lookbook is considered as a fashion "booklet" of brands, suggesting to viewers how to coordinate the most fashionable outfits. Surely, many buyers will not know how to combine trendy clothes? How to wear shoes or accessories to be stylish?

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

Customers in the 4.0 era often tend to shop online, choosing their favorite items through emotions and sight. Therefore, taking a lookbook photo will be somewhat different, the product will be described more realistically by the model wearing the costume. In particular, this also helps connect and reach potential customers for your brand. Sometimes users click the buy button because they feel the harmony in their souls when they feel the beauty from the lookbook photo set.

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

USEFUL TIPS TO OWN PERFECT LOOKBOOK PHOTOS

Fashion brands do not necessarily have to invest too much in lookbook photography. However, if the brand you are developing has a large budget to support its promotion, do not hesitate to spend it wisely. When you put effort, time, and creativity into the set of photos, you will get a "genuine" result that exceeds your expectations. Here are some tips, so you can prepare and start making the impressive lookbook.

 

UNDERSTANDING BRAND TO DETERMINE THE RIGHT IDEAS

First, you need to identify the right audience, see what group of people they belong to, what demographics, this will greatly affect the choice of model for the set of photos. Moreover, shaping the style for the brand is also important. Wondering if the brand is going towards youth or maturity? From there, you will choose the right concepts, shooting context, makeup style, and mood tone of the set (personality and spirit of the lookbook).

 

For example, a high-end fashion brand is preparing to launch a collection of elegant suits for middle-aged men. At that time, choosing a mature model with poise is essential. With luxury and expensive designer vest products, targeting the high-class should choose shooting scenes in lavish places (five-star hotels, high-end commercial centers,...).

 

Understanding and properly orienting the brand will be more convenient in conveying the message to customers. Some designers invest a lot in lookbook photos but do not know how to express ideas. This makes the fashion photo series lack of attractiveness, difference and lack of its brand image in the market.

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

DON'T MISS THE HIGHLIGHTS DETAILS ON PRODUCTS

In addition to focusing on highlighting the overall outfit, you should not "despise" the expensive details on the product. Because that is the factor that many customers decide to spend large amounts of money to buy your product. These details can be unique drawings on the shirt or special design lines that only your brand has.

 

CONCENTRATION ON DESIGN AND STRENGTHEN CONTROL

No one does not wish to have creative lookbook photos for your fashion brand. However, one thing that you should pay attention to is the priority to highlight the product - from the background, accessories, the model must enhance the outfit. In addition, a standard lookbook image needs to minimize cumbersome details, align so that the subject fits in the frame with a simple but delicate background. This factor will largely depend on the aesthetic thinking of the designers.

 

HACKS TO HAVE AN IMPRESSIVE AND CREATIVE LOOKBOOK

Source: Tron House

 

TELL A STORY FOR LOOKBOOK PHOTOS

Pushing viewers' emotions when they look at the lookbook photos is something that you need to be creative day and night. A small tip for fashion brands is to incorporate an inspirational story into the collection. This is an effective way to create sympathy and make customers believe in the product you are promoting. Moreover, storytelling is not only a way for you to articulate your ideas in your design, but also hide messages that differentiate your brand.

 

It can be said that lookbook photography never goes out of fashion when many brands have created a trend of dress when making this set. Pioneering in coming up with many unique concepts and non-stop creativity, TRON HOUSE is the place to help you realize ideas for lookbook photos. With rich experience after 5 years of operation, TRON HOUSE has helped many fashion brands create impressive lookbook photos. If you are wondering about countless options of fashion photography partners, please contact TRON HOUSE to accompany you to create a breakthrough.

 

 

Read more:

5 UNIQUE AND CREATIVE IDEAS FOR PRODUCTS PHOTOGRAPHY

YOU WILL NEVER HAVE STRUGGLES WITH THESE 3 CREATIVE ADVERTISING IDEAS

WHAT IS CREATIVE PHOTOGRAPHY? WHAT DOES IT TAKE TO CREATE CREATIVE IMAGES?

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