CREATIVE IDEAS IN COMMERCIAL PHOTOGRAPHY
In photography, clearly communicating the idea of the set is something that every creator has a top priority. Together with TRON HOUSE, take the "golden secret" when taking the following commercial photos.
It can be said that the image is an important and indispensable component, effectively supporting the promotion in the brand communication campaign. Moreover, in the process of working, the creator is the one who knows the idea of the photo series and wants to convey the most effective desire to his collaborators. One of the popular tools used by many people today is Moodboard. It is an assistant to help you shape the general idea of commercial photography, making the work progress in the photo shoot go more smoothly.
WHAT IS MOODBOARD?
Moodboard is literally a "mood board" that is flexibly presented in the form of paper documents or digital formats. It is a combination of different collected images, with the main purpose of helping viewers visualize the idea, creative style, layout, and general direction for the entire photo session. Besides, moodboard is also used to convey the ideas of fashion designers or present projects to investors.
WHY SHOULD CREATE MOODBOARD IN COMMERCIAL PHOTOGRAPHY?
In a commercial photography project, the moodboard is the most important step in the creative process. This tool helps departments understand the workflow, from the moment the customer approves the concept until the set of photos is completed. On the other hand, this tool also helps models better understand the style of the set, they can create more unique poses for the shoot.
It's now easier to create a tighter timeline, turning an abstract idea on paper into a real idea. Through moodboard, creators can express their ideas with images, instead of conveying with "dry" phrases.
Source: UX Collective
SIMPLE WAY TO BUILD YOUR OWN MOODBOARD IDEAS
Unlike prototype (system model) or wireframe (web framework), moodboard will not detail the images of a project but only helps us to clarify emotions and moods to make a product more effective than expected. It is considered an effective "assistant" to improve the working process and confidently present ideas to customers.
If you do not know how to build moodboard ideas for commercial photography, a useful website that you can refer to is pinterest.com. This is a popular online photo store for you to search and collect photos for your "board" and they are stored in the cloud. From there, the original idea for your concept will be more specific, convincing and impressive. When accessing Pinterest, it is not difficult to register an account and especially without any cost. Users can also link accounts with Facebook, Twitter or Google.
Once you've created your own moodboard, you should start collecting the images that best match the idea. The image source can be referenced from the "board" of other users, taken directly by clicking the "Pin" button, and then added to the appropriate board in the account. After you have compiled the most visual images in the moodboard, you can directly tell your ideas to your colleagues, helping them understand in more detail the style of commercial photography you are aiming for.
Source: Vietnamese businessman
Through the above information, TRON HOUSE encourages creators to take advantage of the moodboard to collect photos and save unique ideas. Because, this is a miracle solution to create a lifetime photo set when taking commercial photos, especially in the current Marketing 4.0 era.